Can a nearly $300 yoga mat help improve your downward dog? A tech startup is saying yes, it can.
SmartMat, a tech-infused yoga mat developed by three entrepreneurs, is raising thousands of dollars by claiming to be the world’s first mat that can help users achieve that perfect pose with audio and visual cues sent via a smartphone, or tablet.
Here’s how it works: The SmartMat has a layer of thin pressure sensors embedded within a traditional yoga mat — sensors that link with a smartphone or tablet to provide vocal feedback about your poses. The mat will work best if users input some basic details, such as gender, height and weight, as well as arm span measurements and other details that can help the mat get a better sense of the yogi’s body type. SmartMat’s founders claim the mat can be used effectively by both enthusiastic yogis and beginners.
The fancy yoga mat would cost a consumer $297 if they back the Indiegogo campaign today, a price that could increase to as high as $447 as more orders come in. Launched in late September, SmartMat has already raised over $187,000, more than the stated $110,000 goal. The campaign on the crowdfunding website, which has already courted over 700 funders, ends on Oct. 30. SmartMat is hoping to ship the mats in July 2015.
Excerpts from A $300 yoga mat wants to teach you a proper warrior pose by John Kell